When we embarked on this journey, it all started as a humble polytechnic project during our diploma days. We were passionate about the world of beauty and fashion, eager to create something meaningful. After countless brainstorming sessions, we decided on fragrances. Our vision was clear: to craft products that embodied a luxurious lifestyle accessible to all, regardless of background or beliefs.
Our Mission
Our Vision
The Start
Turning Point
As we delved deeper into the business, life threw us an emotional curveball. One of our partners experienced a deep loss while away on holiday. In the midst of grief, our partner felt a deep need to honor their loved one's legacy and preserve their memory for eternity.
That pivotal moment reshaped our mission. We realised that scents have the unique ability to evoke memories and emotions like nothing else. Our aim became clear: to craft fragrances not merely as products, but as vessels of memory accessible to everyone, regardless of their background. These scents would transport people to cherished moments from their past or create new ones to treasure forever.
Our Memories
Thus, our brand evolved into more than just a business venture. It became a tribute to the power of scent and its profound impact on our lives. We invite our customers to join us on this journey, to share their stories and memories that our fragrances awaken. Together, we celebrate the beauty of connection and the enduring legacy of those we hold dear.